ATTENTION PROCESS-DRIVEN ENTREPRENEURS
DISCLAIMER:
Intention Mastery programs are rigorous, and not a fit for most business owners. Intention Mastery programs are deadline oriented, and are not self-paced. Prior to applying for participation, please note that if accepted into an Intention Mastery program, not completing each module as designed and inside of the allotted time may result in voided participation and removal from the program. There are no refunds.
WHAT IS GROWTH CONTROL?
When you experience an amazing live event, rest assured that while it may FEEL organic, a master event planner crafted every aspect of that experience. Every detail was designed purposefully, from the venue selection, to the date & time, the registration experience, the visual decor, the smells, the timing of each aspect of the evening, everything.
The entire production was all meticulously choreographed to produce the predictable response you had. Unbeknownst to you, it is likely that on an unconscious level, they also began intentionally shaping your perception of the event in the communications leading up to it, long before you walked into the room on the day of.
GROWTH CONTROL offers entrepreneurs a framework to shorten their sales cycle, close more qualified customers, and work less hours in the process. How? By treating every opportunity for a sale like a master event planner creating FOMO for their next big production.
The “event” is the moment that a customer accepts or declines your offer, & your sales cycle includes EVERYTHING that happens from the moment that a potential customer or client expresses interest in “learning more” about your product or service, until the moment they ultimately say yes or no. Choreograph every aspect of the sales cycle, and you control the narrative. Control the narrative, and you control the sale. Control the sale, and you control your growth.
WHAT GROWTH CONTROL ISN’T
NOT for course junkies
Shifting from chasing customers to attracting them will require you to reframe your current vantage point on sales, go through an uncomfortable overhaul of your sales funnel design, and test this new sales funnel design with a subset of your real customers.
Looking to learn interesting insights, but not ready to take action? Don’t apply.
Not interested in a deadline based program? Don’t apply.
Not line in sand committed to embracing the process fully? Don’t apply.
Not a fan of rigor, structure or following clearly blueprinted processes? Don’t apply.
WHAT YOU’LL LEARN
How to simplify and shorten your sales cycle
Close more contracts
Work less hours
Generate more revenue, faster
WHAT YOU’LL CLARIFY
How to make your sales process a worthwhile interruption to your prospect
PROBLEM
Can they articulate their own problem, and its contributing factors clearly?
THREAT
Can they articulate the immediate & specific threat / risk / cost they face if they don’t address this problem?
NARRATIVE
The 5-step process to illuminating a problem, having the prospect SAY it, & then tell you how/where they see YOUR solution making a difference in THEIR business
CHOICE
How do we get the prospect to a clear choice quickly in the sales cycle?
PERCEPTION
Who do they ignore? Why do they ignore them?
VALUE
What are the key differentiators of your product, service or experience? What specific value do they add for your prospect?
WHAT YOU’LL DO
Design an attraction-based sales funnel for your product, service or event
What are all the things we can do/say to create a skillful intrusion, and set ourselves apart from all others throughout the entire sales process?
How can we control the average length of time each prospect spends in our sales cycle?
PROGRAM PROMISE
YOU WILL REDESIGN YOUR SALES CYCLE
You WILL create an “attraction-based” sales funnel
You WILL beta test your new sales funnel with a sub-set of your real customer
You WILL do everything above during the program, or we WILL kick you out, keep your money, and not invite you to participate with us in future programs