FOUNDATION (AGA1)

Complete this form on desktop only.

*Only a fraction of the entrepreneurs who start this form actually finish it. If you're one of the small group who do, upon completion, your answers to this foundational Business Process Gap Assessment are made available to you in a personalized dashboard for you to reference and update ongoingly, as you grow your business over time.

This form is for current or would-be business owners. You have been directed here from an article you read and found useful, or because you reached out for some form of mentorship, business advice / guidance, or perhaps inquired about 1:1 consulting, and were sent here as a first step. If you believe that a clearly defined, "clean" blueprint for systematizing growth will drastically increase your odds of making your business sustainable and scalable, this tool will benefit you.

In completing the questions on this form, you will be forced to think through aspects of your business, your ideal client, your value proposition, your revenue model, etc in a level of detail that, in our experience, many entrepreneurs running their business full-time have not even yet articulated, even those running companies generating revenues of 7-figures and beyond. In other words, in completing this form, you will get increased clarity on your business, in a very short period of time.

In all transparency, of the people we guide to this form, we never hear from the majority of them again. To us, this indicates that maybe they were excited, or inspired about the possibility of their business, but they weren't truly ready to do the work.

This form serves as a way for us to offer you tremendous value in the short term, while simultaneously serving as a way to weed out people who are not serious about building something, prior to us committing any personal time with or for them. We hope completing this form provides you clarity, and gives you momentum.

Two of the absolute most important books for you to read as a CEO are:

1) "Profit First" by Mike Michalowicz

2) "Making Money is Killing Your Business" by Chuck Blakeman

Standing in the future YEARS from now, with the business already successfully meeting all the aims you imagine for it one day, describe the business as you are looking around and observing what you’ve built.

Tell the STORY of your company, IN PRESENT TENSE, standing in a far off future, with the company built exactly as you might imagine it.

Standing in the future on 12/31/21, with the business exactly where you’d hoped it would be at this time, describe the business as you are looking around and observing what you’ve built so far.

Tell the STORY of your company, IN PRESENT TENSE, standing in the future on 12/31/21, with the company built exactly as you might imagine it.

Standing in the future on 12/31/22, with the business exactly where you’d hoped it would be at this time, describe the business as you are looking around and observing what you’ve built so far.

Tell the STORY of your company, IN PRESENT TENSE, standing in the future on 12/31/22, with the company built exactly as you might imagine it.

In first person story format, describe what significant challenge, whether your customer is present to it as a "problem" or not, your customer is facing, and how your product / service solves the problem, or addresses the need.

In first person story format, describe what the product / service is that you sell / will sell.

i.e.-

"My name is Bob Greenberg. I own a chain of 15 restaurants. I have 50 bartenders, and 150 waiters across all locations.

My locations each see an average of 500 patrons per day. I'm a proactive owner, and I want to get more measurable insights about what's working and what's not in my restaurants, as well as where customers would like to see us innovate.

Traditionally, our only ways of getting direct, trackable feedback have been via social media, public review sites like YELP and Urban Spoon, sending out long form surveys to our loyalty group customers via emails, or viewing the responses from surveys a handful of customers complete that are included on the check-out receipt. In each case, I guess it's better than nothing...but that only reflects a small percentage of our customer base.

We started using the CANDID microfeedback platform a few months ago, and we've now integrated Mobile Comment Boxes and 1 Question Microsurvey urls into the guest experience on-site, via collateral materials that patrons already interact with like the menu, place setting, to go bags and cups, cocktail napkins, etc.

Almost overnight, we started getting instant feedback, in context, about every aspect of the business, tracked specific to every location, department, employee, meal, drink, and customer service interaction, accessible via my monitoring dashboard in real-time.

I now have more than enough information to make educated and critical decisions about every aspect of my growing restaurant enterprise, with velocity, down to the location and employee level, and I have more confidence opening new stores and empowering new managers in leadership positions, because we have a clear system to gauge performance and course correct in real-time."